Here To Help

When it comes to what marketing should do, it should be instrumental in helping increase sales. If it doesn’t then it’s not worth your time or money. Marketing programs are designed to enhance every stage of the sales funnel, from acquiring new leads to smoothing out the final sale stage – and beyond to nurturing repeat customers.

Kassen Marketing Services takes a sales focus. Offering programs and services with that in mind, as well as breaking down walls of jargon and opacity to educate clients on the processes, why they work and where they won’t.

I’m also here in virtually any capacity needed, whether for contract graphics jobs up to full marketing programs and everything in between. Contact us to see how we can help!

 

Research & Analysis

Businesses generate a lot of data. It can be a full-time job to go through it all. It can also be a job in itself to look into acquiring market data – and that’s without recording the time necessary to dig out the important information locked within!

Why not hire someone to do that for you? Someone with a decade of experience doing just that to search and sift on your behalf and distill down that data into usable insights that will make a difference in how you approach your markets and your business. 

Kassen Marketing offers services in:

  • Market Research
  • Competitor Research
  • Customer Research
  • Sales Analysis
  • Sales / Marketing Funnel Analysis

Contact us today to see how we can perform these functions for you and get the information you need without more hours at the office!

Strategy

Everyone does things, but doing things that follows a professionally developed strategy that’s designed from the ground up to augment your sales process? That’s where you want to be.

Partner with us to build not just a cost-effective but a sales-effective strategy that relies on proven systems that are designed to generate usable warm leads,  are tailored to your customer’s process and pain points and work to smooth the sales process – all aimed at increasing sales.

Some strategy aspects offered:

  • Effective Marketing Plan Development
  • Customer Segmentation & Targeting
  • Selling Proposition Development
  • Corporate Branding, Positioning and Messaging
  • Product Branding, Positioning and Messaging

Contact us to take the fear uncertainty and doubt out of marketing tactics and programs, steer you though industry jargon  and help fill the sales funnel.

Tactics & Execution

Having a strategy is one thing, but finding the time and the commitment to make it happen is a whole other situation, and usually whole other people on the payroll. With years of experience executing marketing tactics for a number of industries, trust us to take the marketing execution off of your plate.

Whether it’s running your email marketing program or developing graphics and diagrams to explain complex products or services, we can be your in-house people without having to pay for outside agency prices.

We can help make happen a variety of programs, ask us about how we can make any number of these work for you:

  • CRM system set up and management / marketing Automation
  • Email Marketing
  • PPC / Online advertising
  • Content Marketing
  • SEO /Web development
  • Conventional Advertising
  • Product & Corporate Logo Development
  • Collateral Development

Contact Us to learn how we can build these programs to help your firm!

And Measurable Results

Marketing means spending, but it doesn’t have to mean frivolously. Make no mistake there are methods to track the effectiveness of virtually every sort of marketing aspect. Trust us to develop a program that will explain and track the effectiveness of each program on a recurring basis so you can decide whether these tactics are right for your business – or have us independently assess your programs for a second opinion.

 

  • Program Effectiveness Reporting
  • Customer Contact Analysis
  • Website visit /conversion tracking
  • Cost of Lead Acquisition